Chris from Flower Power asked me to organize a photo shoot of the garden center and various gardens they have created or maintain, and to make a re-design of their website.
The website should provide information about the activities and products in the garden centre, garden maintenance, landscaping and the decoration department, as well as keep customers informed about the latest offers.
After restructuring and translating the content, the photo shoot and selecting and optimizing the new images, integrating a news blog and on-page SEO optimization, the website was successfully relaunched and is listed with all relevant search terms on the first page of the search results on Google.
For marketing in the social media I linked the blog of the website with the Facebook page of the garden center, integrated the Open Graph metadata on the website and also created an Instagram page.
To increase the visibility of the relevant company information and the findability of the website, I also created a Flower Power Google MyBusiness page.
I have been working closely with the garden centre for several years now, creating blog entries in German, English and Spanish, updating photos, updating and backing up the content management system on the server and designing catalogues, calendars, advertisements and other graphical marketing materials.
